We close that gap. Get monthly practitioner briefings, interactive workshops, and a peer community of finance leaders actually executing AI integrations.
INTEGRATES SECURELY WITH:
90%of CFOs expect transformational AI impact in 2 years
0%of 26 executive attendees are using AI effectively
64%remain stuck using AI strictly for emails
Live poll data from Selona's June 2026 CFO AI seminar. 26 attendees. 5 questions.
The speed of AI progress creates a massive execution gap in traditional finance departments.
84% of finance teams lack practical AI skills. We provide direct hands-on training to bridge this gap.
Locked in spreadsheets and close cycles. We show you how to automate 45% of reporting immediately.
Thousands of AI tools, zero direction. We supply pre-vetted, high-ROI playbooks built for CFOs.
We translate raw AI advancements into copy-paste finance workflows. Gain capabilities in under 90 minutes a month.
CFO — Acme Enterprise
VP Finance — Aether Logistics
Head of FP&A — Vertex Biotech
Updated 4 hours ago by fp&a task force
Don't take our word for it. Test our workflow templates or calculate how much time your team could recapture using custom-engineered AI.
Analyze Q2 SG&A actuals vs forecast. Detail the $145,000 variance in digital advertising and evaluate its business impact.
A targeted, highly structured ecosystem designed to move you from AI curiosity to operational AI mastery.
15-minute executive summaries of AI breakthroughs impacting finance.
Copy-paste prompts for variance analyses, forecasting, and NetSuite audits.
Direct channel to verified mid-market & enterprise CFOs deploying AI.
Interactive monthly builds showing real-world finance API integrations.
11 content categories. Every issue covers 3–4 of them. Skim to what matters to you.
Join finance leaders and practitioners in person or online — no vendor pitch decks, just working sessions.
A practitioner-led webinar on moving from AI experimentation to embedded operational use — cash flow and forecasting, month-end close and reporting, and tax compliance reconciliation.
A one-hour webinar on building an operating layer on top of finance operations — automating routine work, routing exceptions to the right owner, and driving 90-day improvements across Procure-to-Pay, Order-to-Cash, and Record-to-Report.
CFO AI Hub is Selona's practitioner-built newsletter and community for finance leaders implementing AI. Built from 9 months of live CFO events across the UK and India.
Practitioner-builders bringing over 60 years of collective global finance leadership, enterprise consulting, and AI-native execution.
Rahul is a professional business builder, entrepreneur and trainer with a passion for scaling AI-led businesses and developing people. As CEO of Care by Tech (AI-driven sales intelligence and digital marketing for B2B start-ups and scale-ups) and CEO of Selona (an AI-only services company automating back-office processes), he combines hands-on leadership with deep domain expertise. As a trainer at upGrad, he runs programmes on Business Consulting and AI for Business Leaders, CXOs and Women CXOs.
With more than 25 years across P&L, portfolio, sales and account management in the insurance sector, he brings a proven track record of building consulting, advisory, digital, cloud, data & analytics and BPO businesses — having worked with Capgemini, IGATE, Patni, Perot Systems (now NTT Data) and Xansa.
Atul is a seasoned business leader with over 37 years of global experience across the ITES industry, having held senior roles at Capgemini, GE, American Express, FIS, and the Tata Group. He founded GroByz Partners, a strategic advisory firm that empowers next-generation businesses and startup ventures with business strategy, digital enablement, operational turnaround, growth acceleration, go-to-market planning and execution.
A recognized expert in AI and emerging technologies, he brings a rare blend of expertise across Finance, Business Strategy, Operations, Client Management, and Technology Consulting, that lets him approach challenges holistically. He is passionate about behavioral science, disruptive technologies, and talent development — and believes success is built on strong teams and flawless execution.
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