Upcoming Live Events

AI for CFOs & Finance Professionals (AIFP): Optimising Your Finance Workflows with Claude

Nov 24, 2026•London, UK

AI for CFOs: Transforming Month-End Close Using AI

Early Access Waitlist Open

90% of CFOs believe AI will transform finance. 0% are using it effectively. Yet.

We close that gap. Get monthly practitioner briefings, interactive workshops, and a peer community of finance leaders actually executing AI integrations.

Join the Waitlist Explore AI Playground

INTEGRATES SECURELY WITH:

NetSuiteStripeSalesforceExcel

selona.ai/dashboard

AI Efficiency Gain

+42.8%

+8.2% vs last month

CFO Time Saved

18.5 hrs

Saved per manager / mo

Automated Cash Flow Forecast

$1,482,000

Live

AI Model: 98.4% Acc

AI Agent: Audit Prep complete

Reconciled 14,281 entries in 42 seconds

90%of CFOs expect transformational AI impact in 2 years

0%of 26 executive attendees are using AI effectively

64%remain stuck using AI strictly for emails

Live poll data from Selona's June 2026 CFO AI seminar. 26 attendees. 5 questions.

The Reality

Why CFOs Are Falling Behind

The speed of AI progress creates a massive execution gap in traditional finance departments.

84% Skill Gap

The Knowledge Gap

84% of finance teams lack practical AI skills. We provide direct hands-on training to bridge this gap.

40% Time Drain

No Time to Learn

Locked in spreadsheets and close cycles. We show you how to automate 45% of reporting immediately.

48% Wasted Spend

Overwhelmed by Noise

Thousands of AI tools, zero direction. We supply pre-vetted, high-ROI playbooks built for CFOs.

The Answer

Stay Informed.
Without the Burden.

We translate raw AI advancements into copy-paste finance workflows. Gain capabilities in under 90 minutes a month.

Curated Finance Briefings
Copy-Paste Prompt Libraries
100% Practitioner Vetted
Private Executive Peer Network

Peer Network Directory

Verified Finance Leaders

Sarah M.

CFO — Acme Enterprise

Stripe Automation

Marcus K.

VP Finance — Aether Logistics

Monte Carlo Sim

David L.

Head of FP&A — Vertex Biotech

SG&A Variance AI

Active Prompt Library

Updated 4 hours ago by fp&a task force

Inspect Library

Playground Preview

Financial Intelligence in Action

Don't take our word for it. Test our workflow templates or calculate how much time your team could recapture using custom-engineered AI.

financial_model.py

Stitch Engine v1.2

>>> USER_PROMPT:

Analyze Q2 SG&A actuals vs forecast. Detail the $145,000 variance in digital advertising and evaluate its business impact.

Press Run to execute script

Inside the Hub

Everything Inside the Hub

A targeted, highly structured ecosystem designed to move you from AI curiosity to operational AI mastery.

Monthly Briefings

15-minute executive summaries of AI breakthroughs impacting finance.

Prompt Library

Copy-paste prompts for variance analyses, forecasting, and NetSuite audits.

Peer Forum

Direct channel to verified mid-market & enterprise CFOs deploying AI.

Live Workshops

Interactive monthly builds showing real-world finance API integrations.

What We Cover Every Month

11 content categories. Every issue covers 3–4 of them. Skim to what matters to you.

AI Use Cases in Finance

Tools & LLMs

System Connectors & Integrations

Regulation & Compliance

Case Studies

Guest POV

Geographical Trends

Tax

Sector-Specific Accounting

Carbon Accounting

Benchmarks

Live Sessions

Upcoming Events

Join finance leaders and practitioners in person or online — no vendor pitch decks, just working sessions.

Online WebinarNov 18, 2026

AI for CFOs & Finance Professionals (AIFP): Optimising Your Finance Workflows with Claude

A live online webinar on speeding up the finance workflows you already run — accruals, cash forecasting, month-end close, and management packs — with Claude, no rip-and-replace, plus how to pick your first one to tackle. Hosted by Selona and GroByz, with Guftagu as networking partner. Q&A included, and attendees can choose a free workflow assessment or a one-week ThinkAIWork trial.

4:00 – 5:00 PM IST (10:30 AM UK | 11:30 AM CET)

Online

In-PersonNov 24, 2026

AI for CFOs: Transforming Month-End Close Using AI

A working breakfast for finance leaders on where AI helps most in the month-end close — reconciliations, accruals, variance analysis, and reporting — with a live use case taking a spreadsheet-based close from 10 days to 1, and a 30-day roadmap for your first pilots.

8:30 – 10:00 AM GMT (UK time)

WeWork, 2 Eastbourne Terrace, Paddington, London W2 6LG

Past Events

About Us

CFO AI Hub is Selona's practitioner-built newsletter and community for finance leaders implementing AI. Built from 9 months of live CFO events across the UK and India.

Practitioner-builders bringing over 60 years of collective global finance leadership, enterprise consulting, and AI-native execution.

25+ Years ExperienceLinkedIn

Rahul Jain

CEO – Selona & Care By Tech

Rahul is a professional business builder, entrepreneur and trainer with a passion for scaling AI-led businesses and developing people. As CEO of Care by Tech (AI-driven sales intelligence and digital marketing for B2B start-ups and scale-ups) and CEO of Selona (an AI-only services company automating back-office processes), he combines hands-on leadership with deep domain expertise. As a trainer at upGrad, he runs programmes on Business Consulting and AI for Business Leaders, CXOs and Women CXOs.

With more than 25 years across P&L, portfolio, sales and account management in the insurance sector, he brings a proven track record of building consulting, advisory, digital, cloud, data & analytics and BPO businesses — having worked with Capgemini, IGATE, Patni, Perot Systems (now NTT Data) and Xansa.

Leadership & Enterprise Track Record

CapgeminiIGATEPatniPerot Systems (NTT Data)Xansa

37+ Years ExperienceLinkedIn

Atul Kulshreshtha

Founder – GroByz Partners

Atul is a seasoned business leader with over 37 years of global experience across the ITES industry, having held senior roles at Capgemini, GE, American Express, FIS, and the Tata Group. He founded GroByz Partners, a strategic advisory firm that empowers next-generation businesses and startup ventures with business strategy, digital enablement, operational turnaround, growth acceleration, go-to-market planning and execution.

A recognized expert in AI and emerging technologies, he brings a rare blend of expertise across Finance, Business Strategy, Operations, Client Management, and Technology Consulting, that lets him approach challenges holistically. He is passionate about behavioral science, disruptive technologies, and talent development — and believes success is built on strong teams and flawless execution.

Leadership & Enterprise Track Record

CapgeminiGEAmerican ExpressFISTata Group

Early Access Waitlist

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