90% of CFOs believe AI will transform finance. 0% are using it effectively. Yet.
We close that gap. Get monthly practitioner briefings, interactive workshops, and a peer community of finance leaders actually executing AI integrations.
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90%of CFOs expect transformational AI impact in 2 years
0%of 26 executive attendees are using AI effectively
64%remain stuck using AI strictly for emails
Live poll data from Selona's June 2026 CFO AI seminar. 26 attendees. 5 questions.
Why CFOs Are Falling Behind
The speed of AI progress creates a massive execution gap in traditional finance departments.
The Knowledge Gap
84% of finance teams lack practical AI skills. We provide direct hands-on training to bridge this gap.
No Time to Learn
Locked in spreadsheets and close cycles. We show you how to automate 45% of reporting immediately.
Overwhelmed by Noise
Thousands of AI tools, zero direction. We supply pre-vetted, high-ROI playbooks built for CFOs.
Stay Informed.
Without the Burden.
We translate raw AI advancements into copy-paste finance workflows. Gain capabilities in under 90 minutes a month.
- Curated Finance Briefings
- Copy-Paste Prompt Libraries
- 100% Practitioner Vetted
- Private Executive Peer Network
Peer Network Directory
CFO — Acme Enterprise
VP Finance — Aether Logistics
Head of FP&A — Vertex Biotech
Active Prompt Library
Updated 4 hours ago by fp&a task force
Financial Intelligence in Action
Don't take our word for it. Test our workflow templates or calculate how much time your team could recapture using custom-engineered AI.
Analyze Q2 SG&A actuals vs forecast. Detail the $145,000 variance in digital advertising and evaluate its business impact.
Everything Inside the Hub
A targeted, highly structured ecosystem designed to move you from AI curiosity to operational AI mastery.
Monthly Briefings
15-minute executive summaries of AI breakthroughs impacting finance.
Prompt Library
Copy-paste prompts for variance analyses, forecasting, and NetSuite audits.
Peer Forum
Direct channel to verified mid-market & enterprise CFOs deploying AI.
Live Workshops
Interactive monthly builds showing real-world finance API integrations.
What We Cover Every Month
11 content categories. Every issue covers 3–4 of them. Skim to what matters to you.
About Us
CFO AI Hub is Selona's practitioner-built newsletter and community for finance leaders implementing AI. Built from 9 months of live CFO events across the UK and India.
Practitioner-builders bringing over 60 years of collective global finance leadership, enterprise consulting, and AI-native execution.
Rahul is a professional business builder, entrepreneur and trainer with a passion for scaling AI-led businesses and developing people. As CEO of Care by Tech (AI-driven sales intelligence and digital marketing for B2B start-ups and scale-ups) and CEO of Selona (an AI-only services company automating back-office processes), he combines hands-on leadership with deep domain expertise. As a trainer at upGrad, he runs programmes on Business Consulting and AI for Business Leaders, CXOs and Women CXOs.
With more than 25 years across P&L, portfolio, sales and account management in the insurance sector, he brings a proven track record of building consulting, advisory, digital, cloud, data & analytics and BPO businesses — having worked with Capgemini, IGATE, Patni, Perot Systems (now NTT Data) and Xansa.
Atul is a seasoned business leader with over 37 years of global experience across the ITES industry, having held senior roles at Capgemini, GE, American Express, FIS, and the Tata Group. He founded GroByz Partners, a strategic advisory firm that empowers next-generation businesses and startup ventures with business strategy, digital enablement, operational turnaround, growth acceleration, go-to-market planning and execution.
A recognized expert in AI and emerging technologies, he brings a rare blend of expertise across Finance, Business Strategy, Operations, Client Management, and Technology Consulting, that lets him approach challenges holistically. He is passionate about behavioral science, disruptive technologies, and talent development — and believes success is built on strong teams and flawless execution.
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